Posts tagged buck the cubicle
Sustainable Brands Interview: How To Tell Authentic Stories

One of the things we hear most often from purpose-driven companies is: “I have a story…but how do I tell it?” When you consider that initiatives in the realm of sustainability, social and environmental justice and other such topics are very different from typical corporate production, this questions makes sense.

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Inspired by Nature, Built By Biology

Some jobs win the trifecta. For us, that’s a purpose-driven client, a fascinating subject and permission to be creative.

Zymergen calls themselves “biofacturers”. They are a company that is fundamentally changing how things are made and what they are made of. Using biomolecules, microorganisms and genomic libraries, they partner with nature instead of struggling against it. From developing environmentally friendly ways of protecting crops to creating a biodegradable replacement for plastic, Zymergen is bucking the cubicle in huge ways every day.

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How One Personal Project Led to a Book

Back in 2015, we began a personal project shooting video and photographs of people who are dedicated to unique jobs or hobbies. While doing an internet search we stumbled across Bruce Gardner and the not-so-well-known Japanese tradition of hikaru dorodango, which is the art of making beautiful spheres from mud.

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Authentic Storytelling for Purpose-Driven Brands

It is essential today that purpose-driven brands; brands that move beyond profit and take a stand for good, be very particular and careful about the way in which they tell their stories. The consumer’s bullshit meter is finely tuned and greenwashing will not be tolerated. This year we were invited to speak about authentic storytelling on the Expo Stage at the Sustainable Brands flagship conference.

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A Relationship With an Eagle is an Equal One

A relationship with an eagle is an equal one. You don't dominate the bird, and the bird doesn't dominate you. It's an equal partnership, and that's the only way that it can work. It's like no other bond that I know of in the animal world.

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